Too often, managers treat pricing as a tactical problem in financial analysis or sales management. In fact, pricing products and services is a strategic problem that requires coordination of many functional areas. The ability to manage effective pricing affects a company's growth and profitability more quickly and directly than any other strategic decision.

Program Dates and Fees

October 18-22, 2010	$7,650.00
February -11, 2011	$7,650.00
May 23-27, 2011	$7,650.00
October 24-28, 2011	$7,650.00

This seminar is designed for senior managers and executives of companies in business-to-business, service, and consumer markets, who analyze, recommend, or approve pricing decisions. It is especially valuable for directors of marketing, finance, sales, and planning and for managing directors and presidents of smaller companies, who are introducing new products, facing significant price competition, or failing to achieve prices that reflect the value they deliver.

Sanjay Dhar has been a Chicago faculty member since 1992. Many sources have recognized Professor Dhar for his excellence in teaching. He received the 2008 Hillel Einhorn Teaching Award voted by executive MBA students in Asia, the prestigious McKinsey Teaching Award in 2000 awarded once every 2 years, was cited among the outstanding faculty in BusinessWeek's Guide to Best Business Schools (McGraw-Hill, 1997, 1999 and 2001), and in 1994 was awarded the Emory Williams Teaching Award by students for outstanding teaching performance. In 2006, the Economic Times (India) identified Professor Dhar as one of twelve “Indians who have made a global impact on marketing research and thought”. He currently serves as faculty director of the Kilts Center of Marketing and was recently rated as one of 6 "must-have" professors at Chicago Booth by Veritas Prep in 2010 Annual Report on Chicago Booth.

Georg Müller is an associate partner at Monitor Group and a senior leader of the firm’s pricing practice and co-lead of its analytics group. His client work focuses on helping companies make more profitable pricing decisions through better analytical insights, clearer linkages between customer needs and strategic choices, and improved organizational capabilities. He has worked in a variety of industry sectors that include publishing, distribution, technology, and consumer products.

Classes are held at the Gleacher Center of the University of Chicago Booth School of Business, 450 North Cityfront Plaza Drive, situated along the Chicago River (one block east of Michigan Avenue), in the heart of the downtown district known as "The Magnificent Mile." The Center is within walking distance from some of Chicago's most exciting retail and entertainment areas.

Hotel Accommodations and Reservations

A limited block of rooms have been reserved for a discounted rate at the
InterContinental Chicago
505 N. Michigan Avenue
Chicago, IL 60611
Phone: 801.401.5226 or 800.235.4670 (toll-free)
Fax: 312.321.8725